In 2023, EVERRICH E-commerce officially launched its exclusive IP character, connecting with the younger generation through a distinct blend of futurism, trendiness, and self-exploration.
As the premier ambassador for EVERRICH E-commerce, EVERRICH BEAR X successfully reshaped consumers’ perceptions of the EVERRICH brand.
EVERRICH BEAR X
EVERRICH BEAR X
Beneath EVERRICH BEAR X’s (EBX) cool and trendy exterior lies a character that is both proud and endearing, possessing a unique charm. Beyond amassing tens of thousands of fans in the online realm, EBX has also garnered favor from numerous brands across Taiwan. In a brief span, it has collaborated with over 10 brands in various sectors such as dining, hospitality, illustration, film, music, and more, launching a plethora of collaborative products and experimental initiatives. EBX has also graced Taipei Songshan Airport and Vieshow Cinemas Xinyi, rapidly amplifying brand visibility through innovative interactive platforms and active engagement with the public, effectively permeating the lives of young individuals.
