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2016

Annual Hip-Hop Song “everrich in my mind”

2023 Nov

This collaboration with The Rappers is for the 2024 theme song. We're using the most innovative audio-visual media format of the digital age to convey our brand image and actively engage with customers of all ages.

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Expanding New Customer Sources through 10+ Cross-Industry Collaborations

2023 Jan–Dec

We're partnering with brands from various sectors such as dining, sports, and technology to broaden our customer base. This collaboration helps us reach potential customers, boost exposure, and enhance brand favorability.

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Optimization and Upgrade of everrich.com, Launch of 7-11 Pickup Service for everrichtohome.com

2023 Jul

To enhance customer experiences, we’ve optimized and upgraded “everrich.com” to offer high resolution product images and descriptions. Additionally, we’ve introduced a 7-11 pickup service for “everrichtohome.com,” providing multiple payment options and efficient and reliable logistics to enhance customer satisfaction.

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Launch of 3 Digital Marketing Experiments

2023 Jul

We’ve initiated three digital marketing experiments to explore different strategies. One of these experiments involved introducing unmanned sample machines at Taipei Songshan Airport during the initial phase, resulting in a 30% increase in new members within a short time period. We’ve also partnered with LINE for LINE Shopping and Beacon, enabling us to grasp remarketing strategies accurately and improve conversion rates effectively.

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Snoopy’s Top Collaboration Reaches New Heights

2023 Sep

During the peak e-commerce season, we partnered with “Snoopy” and initiated a three-month promotional campaign on social media, successfully engaging our target audience and achieving remarkable outcomes.

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Star Power | Shu-Yao Kuo as Anniversary Celebration Ambassador

2023 Sep

Renowned Taiwanese star Shu-Yao Kuo collaborated with the globally recognized IP “Snoopy,” amassing millions of views and attaining remarkable success.

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Hello Kitty Collaboration Sets Conversion Rate Record

2023 Jun

During the 618 e-commerce festival, our collaboration with “Hello Kitty” resulted in a record-breaking conversion rate on the launch day, leading to substantial business growth.

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Development of 5+ Exclusive EVERRICH BEAR X Products

2023 Jan–Sep

By accurately gauging market demands, we introduced unique products that distinguished themselves in the market, attracting consumers and providing a significant competitive edge and business performance. This endeavor also contributed to fostering brand loyalty and creating a positive brand image.

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2016

LINE Pay Launches, Creating Diverse Payment Methods

2022 May

To meet the diverse needs and habits of consumers, we offer a range of payment methods. This not only enhances the shopping experience but also streamlines checkout processes, leading to an expanded customer base and increased conversion rates.

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Unlocking the Celebration! Storewide issuance of NT$30 Million in shopping vouchers.

2022 Jul–Dec

Following the pandemic unsealing, we’re excited to reignite Taiwanese consumers’ travel desires. To generate buzz and spur interest, we’re offering a substantial amount of shopping vouchers as a promotional highlight.

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2016

Establishing an Official Facebook Group

2021 April

We created an official Facebook group to foster closer connections with our customers. This platform serves as a free forum space to share valuable firsthand information and encourage interaction and communication among consumers.

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2016

Establishing everrichtohome.com

2020 April

Amid challenging pandemic conditions, we’ve shifted our focus to the domestic market and launched “everrichtohome.com.” This new service provides convenient delivery of duty-free products to our customers.

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Payment Function Online for Taipei Downtown Store, Neihu

2020 Jul

We offer various payment methods to meet your needs and enhance your shopping experience. Pre-order your duty-free products online and pick them up at Taipei Downtown Store, Neihu, where you’ll receive a 5% rebate coupon for on-site use. This service allows you to pre-purchase even for red-eye flights, reducing any inconvenience.

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before 2019

Official Opening of Pickup Point at Taipei Songshan Airport

2019 Jan-Dec

In response to rapid shifts in the global travel market and changing consumer preferences, we've introduced a pickup point at Taipei Songshan Airport, focusing on Asian flight passengers to improve competitiveness and drive further success. Additionally, in the same year, we partnered with star Rhydian Vaughan to promote this new shopping model.

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Star Power | Fun with Alice Ko at Christmas Atmosphere Activities

2018 Nov

By inviting Alice Ko to participate in an innovative consumer model, we’re addressing the busy year-end period by promoting duty-free online pre-order services. By going online , we were able to quickly connect with consumers, understand their needs, and provide the best shopping experience.

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The Digital Era is Here! "Fables from the Corporate Jungle" Online Drama Earns Praise

2018 Dec

Actively exploring various promotional methods by hiring a high-quality production team to craft intricate storyline scripts. By successfully integrating mundane shopping information into the plot, the drama has garnered millions of views within just one year.

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Shop Perfect’s Short Video Commercial Wins International Awards

2018 Jan

To promote our Shop Perfect service, a creative short video commercial was strategically shared on social media platforms, quickly amassing millions of views and earning two international accolades: the One Show International Greater China Chief Representative Award (one show 國際創意大中華區首席代表獎) and the ROI Festival, garnering high praise.

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Star Power | Penny Tai Experiences Upgraded Duty-Free Services

2018 Apr

Shop Perfect has revolutionized the way we shop with their sharing list feature! Now, shoppers from all over can use a unique short URL to shop separately but check out together, all while leveraging real-time cloud-based synchronization on the bills. And, to make things even better, the amazing Penny Tai was invited to experience the convenient duty-free pre-order service during Mother's Day!

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Accumulating Over a Million Members in Six Months, With Over a Hundred International Brands on Board

2017 Jan-Dec

Within just six months, over 1 million members were acquired, with 66% being active customers. The platform swiftly onboarded over 300 international brands and showcased more than 10,000 products.

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Collaboration with “Womany” for Virtual and Real Integration Events in the Greater Taipei Area

2016 Jan-Dec

Through collaborative efforts with “Womany,” a virtual story called “Through A Luggage (透過一只行李箱)” came to life in a concept exhibit at Xinyi District’s Xiangti Avenue Plaza, illustrating the actual duty-free online shopping process. This partnership deepened brand perceptions and increased exposure.

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Grand Opening of everrich.com

2016 Nov

In the face of changing landscapes, an active transformation plan was implemented, offering duty-free online pre-order services and bolstering multi-screen cloud capabilities. The platform also introduced the unique “Shop Perfect” smart shopping mode, delivering a more comprehensive shopping experience for travelers.

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